Rabat – This year’s edition of the Billboard Festival Casablanca will take place on April 1-15.
This year’s project will take place in Casablanca, where 63 full-size billboards will display the photographic works of 63 Moroccan and Scandinavian women, including the work of students from the Royal Danish Academy of Fine Arts in Copenhagen and the École supérieure des Beaux-Arts in Casablanca.
Billboard Festival Casablanca will landscape the streets of Casablanca for two weeks. It will not only enable thousands of passersby to enjoy and contemplate art, but it will also raise their awareness about gender issues and offer them an opportunity to discover a woman’s angle of vision.
According to the organizers, this year’s edition will bring “non-commercial imagery to the cityscape of billboards for the first time in the history of Casablanca – raising awareness and encouraging public debates on gender issues, as well as bringing contemporary art to a wider audience of all genders and ages.”
On April 1-7, a full festival event will take place at the Villa des Arts de Casablanca. It will include artist talks, video displays, performances and debates.
The whole project is the first in the African continent, and it will artfully stimulate people’s ideas about urban space, gender issues and identity.
In 2003, the Danish visual artist Hanne Lise Thomsen came up with the concept of using billboards not for advertizing purposes, but for art’s sake.
This Is the List of ArtistS Who Will Participate. From Sweden, Denmark, Norway and Iceland:
Anette Abrahamsson (SE), Jeanne Betak (DK), Katja Bjørn (DK) Yvette Brackman (DK) Christina Capetillo (DK), Sidse Carstens (DK), Charlotte Haslund- Christensen (DK), The Icelandic Love Corporation (IS), Hilda Ekeroth (SE), Maria Finn (SE), Fryd Frydendahl (DK); Gudrun Hasle (DK), Ane Henriksen (DK), Ditte Haarløv Johnsen (DK), Kirsten Justesen (DK), Lene Adler Petersen (DK), Lilibeth Cuenca Rasmussen (DK), Jytte Rex (DK), Aurora Reinhard (FI), Beathe C.Rønning (NO), Christel Sverre (NO), Jeanette Sætre (NO) Hanne Lise Thomsen (DK), Charlotte Troldahl (DK).
Rita Alaoui, Leila Alaoui, Zineb Andress Arraki, Myriem Baadi, Aïcha El Beloui, Carolle Benitah, Yasmina Benabderrahmane, Hind Bensari, Deborah Benzaquen, Siham Achari Berrada, Celine Croze, Safaa Erruas, Soukeina Hachem, Yasmine Hajji, Soukaïna Aziz El Idrissi, Maria Kabbaj, Zahrin Kahlo, Wafae Ahalouch el Keriasti, Jamila Lamrani, Randa Maroufi, Safaa Mazirh, Fatima Mazmouz, Zara Samiry, Bouanani Touda, Fatiha Zemmouri