Washington DC – Moroccan Minister of Handicrafts & Social and Solidarity-based Economy, Mrs. Fatima Marouan, inaugurates a permanent showroom in Dulles Design Center showcasing the finest of Moroccan craftsmanship.
Morocco’s rich and unique handicraft heritage is not only the fruit of distinguished skills and artistic talents, but also the results of the multiple cultural exchanges have shaped its history. It is no secret that when it comes to handicrafts, the diversity of Morocco’s portfolio is hard to beat.
The blending of centuries-old skills and expertise with the boldness of new-age daring designs is spurring a new wave of creation that is sweeping the world of international interior design and home-décor. This creates great opportunities for Moroccan firms that specialize in the craft trades in several foreign markets, including the American market.
Following a comprehensive research that was conducted on the American market, it became apparent that the selection of a distribution hub as well as US-based distribution channels would be vital for the long-term success of an export strategy that aims to penetrate the U.S. market.
The Dulles-based permanent showroom (Morocco Premier Events) is the 1st step in making it happen. The 5,000 square foot showroom features items and products that range from furniture and design elements to jewelry, clothing, and leather-work that can be a window to the culture and heritage of Morocco in America.
This initiative is part of a wider effort carried by the Government to promote Moroccan exports to the USA and encourage firms to further explore the American market. The Pilot project/action forms part of a bigger strategy that aims to strengthen public-private partnerships.