Rabat - IKEA, the world’s leading furniture company, will open its first store in Morocco by the end of 2015 in the new city of Zenata, about 30 kilometres away from Casablanca.
Rabat – IKEA, the world’s leading furniture company, will open its first store in Morocco by the end of 2015 in the new city of Zenata, about 30 kilometres away from Casablanca.
Covering an area of 26,000 square meters, the Swedish company, which has reportedly invested 40 million euros in its Morocco store, will create 1,400 jobs, including 400 direct jobs.
Second in Africa, IKEA will provide its customers a wide range of aesthetic and functional products at very affordable prices.
“We are excited to bring IKEA brand in Morocco. We will provide our customers with functional solutions and standard design at affordable prices. We relied on the latest technology to build this store and our human capital to deliver the best IKEA experience in Morocco,” Marino Maganto CEO SYH Morocco said.
The Swedish company entered the Moroccan market via SYH Morocco, a subsidiary of the Kuwaiti Al Homaizi Group, which has franchise rights for IKEA and already represents the brand in Kuwait and Jordan.
Operating in 44 countries worldwide, the Swedish multinational group of companies that designs and sells ready-to-assemble furniture has to compete with other giants in the same field, mainly Mobilia and Kitea, that have already gained ground in the kingdom.