By Loubna Flah
By Loubna Flah
Morocco World News
Casablanca, March 1, 2012
You have just bought the latest fashionable laptop. Or maybe you have allotted part of your budget to equip your employees with high storage computers. Well, you may be disappointed to know that this flat and sophisticated computer might be an obsolete in the near future. In fact, new sales figures in the telecommunication market are astonishing. In 2011, the sale of smart phones exceeded the sales of computers, notebooks, and tablets combined.
The appeal of phone devices built on a mobile computing platform is that they combine the functions of media players, cameras, pocket videos, and web browsers that can access and properly display web pages. Demand is escalating. Those who thought that mobile phones revolutionized the world of communication simply by being cordless, which allows for phone calls within a wide geographical area, may be shortsighted.
Seemingly, we are at the threshold of a new technological leap: the post-PC era. It is no wonder that experts in telecommunication predict as inevitable the takeover of computers by mobile devices, since these are set today with all the functions that made computers before the “must have” tool in private as well as the professional life.
This shift was described during the last APD (Association pour le Progrès des Dirigeants / Association for the Progress of Leaders) conference under the theme “Mobile First: Are You Ready for the Mobile Revolution?”. The conference aims at informing and training companies executives and leaders on the new management ideas , tools and practices . Mr. Bendoauda, head of Enterprise Solutions at Google in Middle East and North Africa highlighted during his talk the new dynamics of communication in the workplace. In fact, the new technologies have altered the pace and methods of work within companies. He pointed out that today employees can accomplish their tasks anywhere and anytime through intense data sharing. The availability of information on the World Wide Web and the accessibility of devices have resulted in a free flow of information, contrary to the past when information had to be stored on a desktop computer.
Mr. Nauges, co-founder of Cloud Evangelist at REVEVOL, said that the whole concept of “workplace” will inevitably change, arguing that “work now is what you do not where you go.” He presented astonishing figures in mobiles devices and computers sales, which supported the claim that mobile devices will soon take the lead in market share. This is to say that computer manufacturers will soon be lagging unless they shift to the production of ”smart” devices. Mr. Nauges discussed how the installation of browsers such as Google Chrome and Firefox in mobile devices has made all the difference. He added that there is fierce competition between browser designers to update the applications in their software. Thus, companies’ leaders need to invest in the purchase of these new devices if they wish to keep their place in the market.
Mr. Nauges makes it clear that technology is not a means of production but it can maximize considerably the companies’ performance in the market. He also reassured all those who are reluctant to substitute these new handy gadgets for computers because of their high cost. He makes clear that smart phones, for instance, are cheaper than laptops and offer all the software applications that are available in desktops.
Mr. Stephane Consalvi, who represents Microsoft in MENA and Pakistan used the term “explosion of data” to describe the new flow of information that pervades all realms of life. He underscored that browsers and similar software will no longer be confined to the premises of a workplace. In fact, he predicts that all the software will be integrated in appliances for domestic usage; hence, the necessity for companies to have more autonomy in the choice of their data center. He argues that renting data centers remains the most economic strategy, sparing companies more investment in the creation, the functioning, and the maintenance of data centers.
APD provides leaders with training in new management techniques and exposure to the most successful management models. Thus, leaders can stand in the face of merciless competitors who capitalize on new technology for the progress of their business. The forthcoming conference organized by the APD will be facilitated by Francis Cholle, an American best selling writer, and will be on the theme “Intuitive intelligence” on March 15th. The APD schedules throughout the year a series of conferences and seminars centered on new techniques of management and delivered by pioneers from leading institutions and companies.
Edited by Jasmine Davey
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