By Mohamed Aazouzi
By Mohamed Aazouzi
Morocco World News
Rabat, June 13, 2012
It is quite difficult to dissociate between power and discourse and vice versa. Discourse, within the political scene, has come to acquire a new and different function. It no longer a means to communicate, but rather it is a means to dominate and raise social and political awareness.
The political speeches of the president of the Moroccan government, Abdelilah Bekirane, manifest the new strategy and policy to control the minds of the masses. In the past we used to know that political leaders used to address the consciousness by trying to bring a logical discourse that would convince people (either using coercion or consent).
Following this hegemonic discursive structure, the ruling system tries to show the ruled class that the upper class interests are the interests of all. It is a way by means of which the ruling classes normalize their interests. Recently, under the influences of a world wide political and economic turmoil, this kind of discourse, failed to function.
Abdelilah Bekirane’s innovative discourse aims at addressing the masses in terms of emotions and sentiments. By using his “populist” discourse, Bekirane creates a new framework and a strategy that may give his political party an opportunity to establish a new system of thinking within the Moroccan population. This system of thinking may shift people’s critical attention from focusing on the content of Bekirane’s speeches to the nature of his speeches –that is to say; either to categorize it as a political speech or not. This emotional discourse is a mechanism, which replaces the old logical speech. Indeed, it is a new mechanism of domination in the sense that it is misleading.
Furthermore, people see this kind of discourse as way of entertainment. Certainly, they are, or seem so, insofar as they are within reach of people of different intellectual levels –the lack of complexity and the use of Moroccan Arabic in picturesque ways contribute to render his discourse entertaining and far different from his predecessors.
It is not a coincidence that after his last week’s interview with 2M and Al Oula Channels, many Moroccans on Facebook started calling on Bekirane to come up with the same discourse during Ramadan’s prime time shows. The way he spoke about the price of bananas and onions, as well as other basic commodities was by no means entertaining and at the same time misleading.
By and large, it can be said that Abdelilah Bekirane’s sarcastic and scattered speeches have proven their efficiency within the 21st century’s political scene as a new way of governing people’s mentality neither through ideological and repressive state apparatuses nor by political and cultural hegemony; but rather, through scattering and controlling the individual or/and mass psyche.
The views expressed in this article are the author’s own and do not necessarily reflect Morocco World News’ editorial policy