Rabat- According to Le360, the SNI holding decided to forego selling alcoholic beverages in both its distribution groups, Marjane and Acima. The decision is reportedly inevitable and will be executed in stages in 2014.
Expanding this decision from Marjane to Acima came as a shock to some. “We felt it coming , but we didn’t want to believe it; This decision is a disaster for all professionals in the sector”, confessed a Marjane-Acima provider. He also added that Marjane and Acima represent roughly 30-40 % of the market’s sale of alcohol in Morocco. “The sale of alcohol in Marjane is worth more than 900 million dirhams in turnover, with a net profit of 300 million dirhams ” the provider précised.
Marjane and Acima’s general administrations chose not to comment on the news. However, a testimony was collected from a Marjane isle manager. “The store staff is very happy. Our salary is no longer containing Haram Dirhams”, he expressed.
Of 32 Marjane supermarkets, only eleven still sell alcohol and “the permanent closure of Alcohol’s sections should come in full effect following a previously established and irrevocable schedule”, says the same source.
The SNI hasn’t justified the decision, and clients and providers alike wonder about the reasons that prompted the holding to stop selling alcoholic beverages.
This scheduled closing should be completed by early 2014, for Marjane and by the end of the same year for the 33 stores outlets of Acima supermarkets.
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