Casablanca- British tourists represent only 5% of the overall number of foreign tourists in Morocco. Yet, this market remains of great importance to Moroccan tourism, and the kingdom has great projects in prospect to increase the number of its British tourists.
According to daily La Vie Eco, the National Office of Moroccan Tourism (ONMT) is multiplying its agreements with more airline companies in order to attract more British tourists.
Morocco now aspires to attract 1 million British tourists by 2016.
ONMT is increasingly interested in the British market, which is today one of its prioritized markets and an important target of its promotional strategy.
Knowing that the Britons spend more than 30 billion pounds abroad, more efforts are to be invested on the part of tourism institutions in the kingdom in order to attract more clients from this strategic foreign market.
Being an organism aimed at promoting Moroccan tourism, ONMT’s share of responsibility in this mission is unquestionably significant. Yet, operators in Morocco must also fulfill their duty in this regard by accommodating the demands of this particular market.
In the beginning of the 2000s, the UK market barely constituted 4% of the national tourist arrivals. In 2001, the Britons constituted only 94,000 of the 4.38 million tourists who visited the kingdom.
In 2009, thanks to an efficient policy instilled by the 2010 Vision project, the number of British tourists went up to 378,000 of the overall 8,341,000 tourists.
The following year, the figure reached 475,000 out of 9,228,000 tourists, that is 5%.
Given the gradual increase in the number of air flights from the UK to Morocco in the second half of this year, chances are that Morocco will reach half a million of British tourists by the end of the year, the same source added.
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