Casablanca – Innovation comes only through one thing, just one essential thing–it is the willingness to make a change and to give people a taste of a modern idea or product. Even innovation talent can be reached and achieved through this sense of differentiation that one could evaluate internally; that is, the fact that one is transcending the limits of usual thinking and think differently.

Mustapha Ait kharouach obtained his BA in english literatures from Ibn Zohr university and a master in tourisme planning & management from the university of Las Palmas.