Sale, Morocco - It is important to realize that media text tends to lend itself to either ‘preferred’ or ‘oppositional’ reading. My review of two advertisements  employ deconstructive analytical techniques to unpack the meaning and messages the advertisements deliver.

Azize Kour is Assistant Professor at École Nationale Supérieure d'Informatique et d'Analyse des Systèmes (ENSIAS) in Rabat.