Rabat - The World Federation of Advertisers (WFA) is holding its annual Global Marketer Week in Marrakech from March 16 to March 20, 2015.
Rabat – The World Federation of Advertisers (WFA) is holding its annual Global Marketer Week in Marrakech from March 16 to March 20, 2015.
The event, which will be co-hosted with the Moroccan Association of Advertisers (GAM), will bring together global marketing leaders from 30 countries, including the world’s biggest brands.
“Twenty-Fifteen is an important moment in the history of the WFA because it’s the first time we’ve held Global Marketer Week on the African continent,” said Stephan Loerke, Managing Director of the WFA.
“Marrakech was chosen because of the rising interest in the growth prospects of both Morocco in particular and the African continent as a whole. We’re very excited to be organizing a week of stimulating events in close collaboration with the Association of Advertisers in Morocco.”
The Global Marketer Week is celebrated in a different city each year. It was organized in Sydney in 2014, in Brussels in 2013 and in New York in 2014. This is also the first time to see Global Marketer Week in the African continent.
This year’s edition will address the key challenges facing advertisers globally and inspire marketers with success stories from some of the world’s biggest brands. The programme will also include a special focus on Africa and the opportunities in the region.