Taroudant - A recent study sponsored by Atlanta Assurances on Moroccans’ perception of happiness revealed that Moroccans are happy when they have “peace of mind.”
Taroudant – A recent study sponsored by Atlanta Assurances on Moroccans’ perception of happiness revealed that Moroccans are happy when they have “peace of mind.”
Ipsos, a global market research company, surveyed about 2,100 individuals aged 25 to 64 to find out what makes Moroccans happy — what are their joyful moments? According to the survey, Moroccans are happy when they have “peace of mind.”
“Many would have thought that money would be the secret to Moroccans’ happiness,” said Nabil Abouzaid, CEO of Ipsos Morocco, at a press conference held on Tuesday in order to unveil the results of the survey on happiness. However, “the survey revealed that happiness for Moroccans lies in their peace of mind,” he said.
“This confirms that happiness among Moroccans, like all universal definitions, remains strongly linked to soul-searching,” the survey found.
The survey results reported that peace of mind (36%), health (26%), stability (15%), and then money (14%) are the top criteria for happiness among Moroccans.
Health (96%), worship (80%) and family (70%) are the main sources of happiness among Moroccans.
The survey found that the more advanced in age Moroccans were, the more they focused on religion, and that the family is much more important to those in lower socio-economic classes.
The study also revealed that children’s success in school is a source of delight for parents, while the blessing of parents is most cherished and sought after among the younger.
El Boukili Ahmed, a university professor and researcher in Islamic studies, said that the study highlights the close connection between Moroccan culture and religion.
“In the imagination of Moroccans, the Hajj remains the most profound expression of spirituality,” he said.
While many economists suggest that a person’s welfare is based only upon material wealth, and thus only the growth of gross domestic product (GDP) can measure a nation’s happiness, this survey shows that true happiness depends upon more complicated social, religious, and psychological factors.