El Jadida - Taking our cue from the Frankfurt school’s anti hegemonic political stance against the consumerist de-educating culture of capitalism, we approach these critical times and cultural disorientations in Morocco by inquiring into the reasons behind the shift from previous organic cultural models epitomized in production of knowledge, science, labour and courage to current hybrid cultural idols of leisure and consumption inspiring retreat from political risks and resistance. All this occurs in the absence of national policies dealing with how media organizations should address the cultural issue and the political dangers to be inevitably concomitant with a blind consumption of foreign imported cultural products.

Moroccans and consumerism
Moroccans and consumerism
Dr.