Rabat - Brazilian clothing and accessories retailer LojasRiachuelo launched its 2015 summer collection under the name "Marrocos" (“Morocco” in Portuguese).
Rabat – Brazilian clothing and accessories retailer LojasRiachuelo launched its 2015 summer collection under the name “Marrocos” (“Morocco” in Portuguese).
To promote its new Moroccan-inspired collection, the brand made a promotional video shot entirely in Marrakech in June 2015.
Riachuelo also launched a catalog of ready-to-wear clothes using warm colors, making arabesques the specificity of the Kingdom.
The company highlighted the ochre city with its different neighborhoods, the famous Majorelle garden, busy souks, water carriers, camels, and the nobility of its architecture and crafts.
The fashion and beauty model Camila Coelho posted some photos of her in different places in Marrakech promoting the company’s new fashion.
— Lojas Riachuelo (@riachuelo) August 11, 2015
Founded in 1947 and headquartered in Natal, Brazil, the company currently has 258 stores countrywide.