Casablanca - 35 participants without access to technology were unknowingly observed by undercover neuroscientists in the Moroccan desert.
Casablanca – 35 participants without access to technology were unknowingly observed by undercover neuroscientists in the Moroccan desert.
Kovert Designs conducted a technology-free experiment with 35 participants in the Moroccan desert in order to record differences in body language, facial expression and attitude.
The 35 members of the research are entrepreneurs and other influencers, whose careers and lives are predominantly dependent on their smartphones and other devices. On the first day of the trip, the participants stayed at a hotel, met each other, and still had access to their smartphones. However, for the 4 days that followed, the participants gave all of their technological possessions away.
Throughout the 4 days, the participants slept in the desert and observed that at the end of the experiment their body posture and memory improved. Furthermore, they developed deep friendships, a better sleeping rhythm and new perspectives on how to lead a less stressful life.
With offices in London and New York, Kovert Designs produces connected and smart jewelry to decrease the use of technology and minimize people’s dependence on the internet. Through the use of wearable technology, a person can learn how to be more in control of bad digital habits in order to find the way back to real life. In further, it aims to encourage more face to face interactions. The research organization consists of 20 employees: psychologists, neuroscientists and philosophers who study the effect of technology on the behavior of people.
The CEO of Kovert Designs Kate Unsworth, revealed to fastcompany.com that once the 35 participants returned from the research trip in Morocco “they (35 participants) said that they wanted to permanently change their digital habits by disconnecting from technology at night and over weekends. They wanted to introduce some of the benefits of the digital detox into their everyday lives.”
Nevertheless, the effect of overusing technology impacts our well-being in ways which are still being discovered to this day.
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