Rabat - The core frame that rules the upcoming elections (September 4, 2015) is the August 20, 2015 King's speech in which he reminded everyone of the respective responsibilities of each institution and warned against the irresponsibility of elected individuals and bodies. For many observers, it was the harshest and most straightforward evaluation of the performance of the political community the Kings has ever done. The failure to satisfy the needs of the citizens is diagnosed as a failure of commitment of those involved in running and providing the various services to the population. Time has come that changed. The tone is sober but firm and determined.

The Political Frame of Reference of the September 4, 2015 Elections Campaign
Abdellatif Zaki is a professor of Languages and Communication at Institut Agronomique et Vétérinaire Hassan II, Rabat, Morocco.