Rabat - In the talks of the canvassing regiments, contenders are vilified and rarely criticized. They are corrupt, embezzlers, traitors, incompetent, dishonest and have vested interests in running for public office. Servicing the community is the least of their priorities. Rarely has the discourse of opponents been analyzed methodically and systematically. At best, impressionistic and passionate accounts of the discourse of adversaries are iterated in public rallies and addressed to potential voters.

The Political Frame of Reference of the September 4, 2015 Elections Campaign
Abdellatif Zaki is a professor of Languages and Communication at Institut Agronomique et Vétérinaire Hassan II, Rabat, Morocco.