Miami - Not only is Cristiano Ronaldo one of the most expensive soccer players in the world, he is a sports celebrity loved and followed by millions. And if that is not enough, he is also the athlete charging the most money for each of his publicity posts on his Twitter account.
Miami – Not only is Cristiano Ronaldo one of the most expensive soccer players in the world, he is a sports celebrity loved and followed by millions. And if that is not enough, he is also the athlete charging the most money for each of his publicity posts on his Twitter account.
According to Opendorse, a social communication agency, Ronaldo who plays for Real Madrid, ranks 1st as the player making the most euros every time he ‘tweets’ an advertising message on his Twitter profile (@cristiano).
A report in Sport.es published the rankings in which Ronaldo is earning EUR 230,366 for every tweet dedicated to promote a brand or specific product.
Several companies around the world are utilizing social media as a means to advertise their products and services. Twitter’s global impact makes it a profitable choice for publicity; hence, companies are using sports celebrities’ images to attract consumers.
Amongst the list of athletes are also Neymar from FC Barcelona charging EUR 98,417 per tweet.
Outside of soccer and in the number 2 spot is NBA’s star Lebron James from the Cleveland Cavaliers, making EUR 125,638 for each ad post.
Ronaldo is also the athlete with the most followers on Twitter nearly 38 million. He appears in the Guinness World Records Book for earning this title.
The list of the top 20 athletes charging for publicity tweets is as follows:
1- Cristiano Ronaldo
2 – Lebron James
3- Neymar
4- Kevin Durant
5- Rafa Nadal
6- Kobe Bryant
7- Gareth Bale
8- Floyd Mayweather
9- Serena Williams
10- Dwyane Wade
11- Tiger Woods /
12- Novak Djokovic
13- Mahendra Singh Dhoni
14- Usain Bolt
15- Andy Murray
16- Roger Federer
17- Manny Pacquiao
18- Rory Mcilroy
19- Derrick Rose
20 Maria Sharapova