Rabat - Morocco’s Maria Idrissi has become H&M’s first Muslim model after she was featured in the Swedish fashion brand’s new fall collection sporting a headscarf.
Rabat – Morocco’s Maria Idrissi has become H&M’s first Muslim model after she was featured in the Swedish fashion brand’s new fall collection sporting a headscarf.
The Swedish fast-fashion company H&M, which has been ranked the second largest clothing retailer globally for years, after Zara, surprised many when they launched a brand new denim collection featuring a Moroccan woman in a headscarf.
Morocco’s Maria Idrissi took part in the fashion brand’s short film that promotes their effort to recycle old clothes to launch a fresher, reinvented line, which began in 2013.
In the ad campaign video, Idrissi is seen standing in a doorway, in big round movie star shades with wide-legged palazzo pants, a pink overcoat, and a checkered headscarf.
Maria attracted the attention of fashion magazines worldwide. UK’s Glamour Magazine said, “Maria Idrissi is getting a lot of love on social media – and so is H&M for that matter.”
Vaga Bomb reported that the Moroccan model has given Muslim girls in headscarves all over the world a chance to look at themselves in an ad campaign.
Maria Idrissi said in a post on Instagram that she did not expect all this fame. “love to everyone who’s supporting hijab becoming more mainstream – both the Muslims and non Muslims,” she wrote.
Multiple media reports suggested that H&M’s conscious step to include such a cultural icon as headscarves aims at addressing Muslim women, and in particular that the admiration for Muslim women’s fashion has been noted by industry experts, who consider it a rapidly growing trend.
A previous report by Thomson Reuters said Muslims spent $266 billion on clothing and footwear in 2013, and will increase spending to $484 billion by 2019.
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