Taroudant - In an exclusive interview with the magazine Jeune Afrique, Driss Benhima, CEO of Royal Air Morocco, unveiled plans for the national airline’s expansion by first setting up in West Africa.
Taroudant – In an exclusive interview with the magazine Jeune Afrique, Driss Benhima, CEO of Royal Air Morocco, unveiled plans for the national airline’s expansion by first setting up in West Africa.
For Benhima, head of the company since 2006, the African continent, which already represents “one third” of the RAM’s business volume, should be its main “field of growth,” and a stepping stone towards Asia.
In partnership with Qatar Airways, the company will next serve the line between Nairobi and Kenya.
The RAM also intends to set up in East Africa and cover the Africa-Asia route that “grows more clearly” than traditional lines.
“In recent years, we have invested over the long haul, so we believe we have the means to go for this land,” the CEO said, explaining that “the growth trade exchange of the Moroccan economy with its continent and the presence of Moroccan private players in some East African countries require opening lines that go beyond our traditional lines.”
Regarding the tense relationship between the company and the African travelers, who complain of mismanagement and discrimination on board or at the airports, the CEO of the company is said to be reassured.
“Discrimination problems have been overcome,” he said, adding that the company now depends on “the increasing presence of its staff of sub-Saharans youth.”
Maintaining flights by RAM towards African countries affected by the Ebola epidemic demonstrated an approach of responsible solidarity and helped the carrier score scored points as a major and responsible African actor.