Rabat - Lahcen Haddad, Morocco's Minister of Tourism, said that Morocco has  the potential to be the the most popular tourist destination in Africa and the Middle East.In an exclusive interview with CNN Arabic at the headquarters of his ministry in Morocco late October 2015, the minister said that the country will continue promoting "medium and high-end tourism" options. This is the prefered option over the less profitable "under evaluated tourism.”

Larbi is a freelance writer and assistant editor at Morocco World News.