Marrakech - While several arguments many observers have made decades ago have never been challenged and are still valid and sound, their sociopolitical hold has never actually been more insignificant than it currently is. The first of these arguments consisted in warning against the error of addressing all the members of a community in the same way and through the same channels and expect them all to hear, understand and be convinced equally by the same message and to react to it in the same manner. The second argument was that while multiplying the sources of information may increase the potential chances of making sense of it and of cross checking its authenticity, it may also affect its overall reliability, its credibility and its perceived relevance regardless of its absolute validity and quality.

media control
Abdellatif Zaki is a professor of Languages and Communication at Institut Agronomique et Vétérinaire Hassan II, Rabat, Morocco.