By Kaitlin Junod
By Kaitlin Junod
Rabat – The Association of Moroccan Professionals will host a conference on Friday in Washington, D.C. to explore how US-Moroccan partnerships can work together to create new business opportunities on both sides of the Atlantic. With the theme of “educating businesses for the 21st century,” the event aims to promote bilateral commercial exchanges and transactions between the two countries.
Appropriately named Moroccan American Bridges, the conference “is a confirmation of the long and strong ties that link Morocco and the United States since Morocco was the first country to recognize U.S. independence,” said Loubna Kadiri, founder of LKH Consulting, a group catering to Arabic and French speaking companies in the United States. “AMPA has worked for a long time through its ever-growing membership to… bridge the gap between both countries socially, economically and educationally.”
At MAB, AMPA plans to announce exciting news for the future, such as launching new spin-off organizations such as the AMPA Women Entrepreneur Network (AWEN).
“AWEN is a women’s entrepreneurship network whose mission is to empower Moroccan American women to develop successful business models in [both countries],” Kadiri said. She will co-chair the new non-profit venture along with Yasmine Al Beggari.
One of AWEN’s first initiatives will be to host a virtual meet up event next month, encouraging Moroccan American women to share theirwishes, desires and challenges to start their own businesses. In addition, it intends to provide mentorship programs and other tools to motivate and empower women.
In a country where the female employment rate is about 22.7 percent and the percentage of women holding decision-making positions is an astoundingly low 0.1 percent (as of a 2012 report by the Economic, Social and Environmental Council), organizations like AWEN are instrumental for encouraging women to take initiative and become leaders in the business world.