New York - Morocco’s national carrier Royal Air Maroc (RAM) and the United Nations Educational, Scientific and Cultural Organization (UNESCO) signed a partnership agreement to promote culture in Africa.
New York – Morocco’s national carrier Royal Air Maroc (RAM) and the United Nations Educational, Scientific and Cultural Organization (UNESCO) signed a partnership agreement to promote culture in Africa.
RAM and UNESCO have joined forces and will be working together to facilitate transportation and foment a wide array of cultural events in the African continent, according to Les Eco news website.
The partnership was signed on Friday in Paris, by Royal Air Maroc’s President, Driss Benhima and UNESCO’s CEO, Irina Bokova, in presence of the Ambassador and Permanent Delegate of Morocco to the UNESCO, Zhour Alaoui.
According to the same source, the terms of the agreement outline the commitment agreed by both organizations.
RAM will provide air transport support in several events organized by UNESCO in Africa. Morocco’s airline will also use its marketing, press releases and all other communications to promote the UNESCO events around the world.
One of the Moroccan airline’s top strategies is the continental promotion of culture and artistic events.
“The conclusion of this partnership is part of the Royal Air Morocco policy, which aims to defend and enhance the image of the African continent around the world by supporting major cultural events organized in Africa,” a joint statement said.
The carrier is the official airline of several events across Africa. RAM transports, supports, and promotes the arts and African traditions.
The events that RAM supports are: The Pan African Festival of Cinema and Television of Ouagadougou (FESPACO), the Dakar Bienniale (Dak’Art), Market of African Arts and Entertainment in Abidjan (MASA), the Bamako Photography Biennial Festival, and the Black Screens Festival in Cameroon.
RAM is fully owned by the government of Morocco, and has its headquarters on the grounds of Casablanca-Anfa Airport.
