Taroudant - A study conducted by the Reputation Institute in collaboration with the Moroccan Royal Institue for Strategic Studies (IRES) shows that Morocco enjoys reputation among Russians and Americans.
Taroudant – A study conducted by the Reputation Institute in collaboration with the Moroccan Royal Institue for Strategic Studies (IRES) shows that Morocco enjoys reputation among Russians and Americans.
Morocco obtained a score of 53.7 points on a scale of 0-100 in the general indicator of the country’s reputation “Country RepTrak® Pulse.”
According to the Moroccan institute, which analyzed the country in terms of its reputation around the world based on the findings of Country RepTrak® Pulse, Morocco ranked 36 among 70 countries evaluated.
Morocco’s reputation is at an intermediate level, within just 1.3 point of the global average.
The North African country managed to be among the 36 countries with the best reputation, ahead of many others in the MENA region.
Overall, Morocco enjoys a good reputation among G8 countries with Russia, the U.S. and the U.K, which gave a high rating to the country.
Analyzing the scores given by G8 countries, Russia was the country that best perceived Morocco with a reputation of 63 points, followed by the United States with 61.1 points, and the U.K., which gave it 55.8 points.
Italy was the G8 country that gave the lowest score (below 50 points) to Morocco.
Among the criteria assessed, Morocco received good results in terms of “Quality of Life.” Morocco garnered high scores in four categories: Natural Environment (67.5 out of 100 points), Friendliness of residents (61.6), Leisure and entertainment (61.5), and Style of life (54.4).
Conversely, Morocco received low scores in five “Development Level” categories: Education (49.8 out of 100 points), Culture (49.7), Quality of products and services (49.6), Name Brands and companies (44.9), and in Technology and innovation (44.5 points).
G8 countries ranked Canada as the most admired country with the best reputation worldwide.
Based on an online panel of more than 48,000 people representing the G8 countries, the survey measured 16 qualities, such as safety, beauty, friendliness of residents, progressive social and economic policies, and effectiveness of government among others.