By Anna Williamson
By Anna Williamson
New York – Business is getting smarter with each passing day. Companies no longer sit on their hands and wait for results to come to them; they use advanced technology to go fishing for the stats.
Organizations do not cross their fingers and hope that their plan works as good in practice as it does on paper; they use computer-powered marketing tools to guarantee success from the get-go. Modern international business is completely powered by technology now, and the constant advancement in computer programming means that companies are always being offered new, cutting-edge ways to explore their industry and keep up in an ever-changing global environment.
Technology’s role in modern international business is becoming increasingly more significant each year. Some old-school business stalwarts decades might stand by their long-passed “glory days,” when machines didn’t guide every marketing and financial move. But in reality, the advancement in technology in recent years has actually managed to create new avenues for many businesses looking to expand their reach in the global economy.
By embracing new technology, business owners and entrepreneurs have the ability to constantly work on-the-go as well as in the office. Personal, portable computer devices have been around for some time now, and innovative individuals no longer find themselves twiddling their thumbs as they journey from one business meeting to the next. Instead, they have the ability to continue to do business during travel times. Wi-Fi connections are everywhere too, meaning people can access internet-based storage systems, such as Google Drive and the Cloud, and the important files within them. Internet access also allows business-driven individuals to send and receive e-mails, converse with clients over Skype, and respond to any customer demands in a matter of seconds. Overall, round-the-clock service has become common in industries where it simply didn’t exist before, giving customers the opportunity to make purchases day and night, as well as giving companies the chance to make money any place, any time.
As modern technology in international business has continued to evolve, so have the different industries that make up the social fabric of the corporate world. Advancements in computer technology have given rise to particular concepts and products that simply would not have been possible even twenty years ago. One example that stands out in particular is social media consulting. Individuals involved in this field are hired by corporations to assist them with their social media strategies, including approaches to sites like Facebook, Twitter and Instagram. These social media hubs are no longer just for bored teens – they are places where businesses can meet with like-minded companies, sell to clients, attract new customers, and bring aboard fresh-faced staff. The advertising industry has also been subject to significant changes as technology has grown. Nowadays, people spend more time staring at their phones than they do at billboards, thus commercials have shifted into webpages and online videos. The retail sector has also transformed. While stores continue to exist in large numbers, businesses in this industry have set up digital versions of their shops so that customers can buy (and sometimes sell) products without even having to leave their homes. This is known as e-commerce, an industry in which brands such as eBay and Amazon have thrived and set the bar for other businesses.
Of course, some innovations are better than others. Some of the best technologies that international companies ought to utilize include instant messaging technology (which allows them to communicate with clients on the other side of the world in a cost-effective way), mobile payments (which allows customers to pay for items without cash or card by simply hovering their phone above a scanner), Cloud computing (which allows files to be accessed and shared almost anywhere and everywhere), and e-commerce plugins (which offer companies the opportunity to enhance the ability and reputation of their e-commerce stores).
Businesses can also take advantage of a wide variety of marketing tools out there on the web these days. Utilizing project management software tools, like Trello, is a great way for companies to organize their tasks, whereas SEO tools, like BuzzSumo, allow business to take a look at what people are searching for on the web and what sort of strategy might be worth pursuing as a result. Social media management software, such as Hootsuite, is a way for small and large businesses to link up all of their channels and ensure sufficient brand growth across the board.
A large business needs to run smoothly and effectively from the bottom to the top in order to succeed. Some of the new technologies in development today can assist with this process. For example, an effort should be made to learn about board portals offered by Diligent. They offer a way for business meetings to be streamlined so that information can be sent to the relevant people at the right time. Instead of company directors trying to coordinate and schedule meetings with written calendars and notebooks, they can use Diligent’s technology to create, distribute, and collaborate over meeting materials with fellow companies and clients.
It’s safe to say that business has changed considerably over the years, and every single industry without exception has been forced to change with it. Even the humble greengrocer now can be found using the Internet to set up a webpage for his customers. It’s an exciting world to be a part of, but perhaps the most thrilling thought of all is that there’s much, much more to come over the next few decades.