Rabat - Google Business Group (GBG) Fès is organizing its first event of the year, “Intro to Growth Hacking,” which will take place on March 19 at the Chamber of Commerce, Industry and Services for the Fez region.
Rabat – Google Business Group (GBG) Fès is organizing its first event of the year, “Intro to Growth Hacking,” which will take place on March 19 at the Chamber of Commerce, Industry and Services for the Fez region.
The term “growth hacking” was coined by Sean Ellis, the CEO of Qualaroo, in 2010. Growth hacking is a marketing technique developed by tech startups which aims to reduce the costs of marketing and gain more clients by using alternatives to traditional marketing, such as social media and viral marketing.
The upcoming event targets entrepreneurs and those working for new startups based in the Fez and Meknes region. GBG Fès aims to introduce event participants to the concept of growth hacking and teach them the tools, strategies and advantages of growth hacking so that they may apply it to their own businesses.
This is not the first time that GBG Fès has organized an event like this. So far, the organization has organized six events in the Fez region.
GBG Fès is an independent community-led group of business professionals in the Fez region. Google business groups are formed in different areas with the goal of “sharing knowledge about Google web technologies for business success.”
GBG Fès is a user-run group with an interest in Google technology for business. The group’s events and activities are organized independently from Google, the company.