Dubai - The 21st edition of the international trade fair "Beauty World Middle East" kicked off on Sunday in Dubai with the participation of 1530 exhibitors from 60 countries, including Morocco.
Dubai – The 21st edition of the international trade fair “Beauty World Middle East” kicked off on Sunday in Dubai with the participation of 1530 exhibitors from 60 countries, including Morocco.
According to organizers, the program of this year’s event includes a series of meetings, conferences and parallel forums to shed light on the latest innovations in cosmetics.
In addition to local and international companies’ booths, the fair accommodates 26 international pavilions representing all continents (Argentina, Bahrain, Bulgaria, Brazil, China, Egypt, France, Germany, Spain, Taiwan, Thailand, Turkey, the United Kingdom and the United States).
Morocco, taking part for the third time in this international trade fair, is represented by a committee led by the Moroccan Center for Export Promotion (CMPE). This economic mission includes 26 domestic companies.
Morocco’s participation, initiated in collaboration with the Federation of Chemistry and Para chemistry (FCP), is also an opportunity to highlight Moroccan cosmetics’ offer in the strategic market of the UAE and other dynamic markets such as Saudi Arabia, Qatar, Kuwait and Bahrain.