Rabat - The Moroccan government seeks to attract 100,000 Chinese tourists by 2020.
Rabat – The Moroccan government seeks to attract 100,000 Chinese tourists by 2020.
In a seminar on Monday, Minister of Tourism Lahcen Haddad declared that Morocco should seize all opportunities that the Chinese market offers.
This seminar, which was dedicated to exploring how best to turn Morocco into one of Chinese most favorite destinations, and was co-organized by the Ministry of Tourism, the Moroccan National Tourism Office (ONMT), the National Tourism Confederation, and the Tourism Observatory.
Haddad explained that the Royal decision to eliminate visa procedures for Chinese citizens traveling to Morocco is a “particularly wise one, as it will greatly benefit the Moroccan economy.”
He also noted the “uniqueness” of Moroccan tourism, underlining the fact that it has gained the capacity of attracting various segments and social classes of the Chinese population. “Large segments of the Chinese middle class, for instance, are drawn to the authentic cultural and historical touristic experiences that Morocco offers,” he said.
Haddad called for a short-term action plan that would include the opening of flight routes from China through the Middle East and Europe; the launching of advertising campaigns about Morocco in Chinese media outlets; as well as adapting the touristic, gastronomic, and hotel industry to the needs of the Chinese market.
“The Ministry of Tourism offers an important position to the Chinese market in its vision for the future, which expects to attract 100,000 Chinese tourists by 2020,” said Haddad.
Morocco hosted 10,515 Chinese tourists in 2015, an increase of 12 percent compared to 2014, according to data from the Ministry of Tourism.