New York — A new study has ranked Morocco as the Arab country with the best reputation.
The New York-based Reputation Institute published a report on June 23 on the most reputable countries in the world.
Morocco was ranked 39th of the 70 countries that were studied, receiving a score of 51.99, indicating weak/vulnerable reputation relative to the rest of the world. The North African country, however, has scored better than any other country in the Middle East and North Africa region (MENA).
The study reports that Morocco has a better reputation than Israel (51st with a score of 47.43), Qatar (53rd with a score of 46.87) and Egypt (55th with a score of 45.22). Other MENA countries studied were Algeria (64th with a score of 40.52), Saudi Arabia (67th with a score of 36.32) and Iran (69th with a score of 29.74).
The institute collected data on country reputations by interviewing a panel of 48,000 representatives from G8 countries: Canada, France, Germany, Italy, Japan, Russia, the United Kingdom and the United States.
The report details a list of key drivers of reputation, which include contribution to global culture, quality of products & services, the education and reliability of the workforce, fame of brands, the value of education, and technology advancements.