By Alexandra Krauska
By Alexandra Krauska
Rabat – The Moroccan National Tourist Office (ONMT) requests an additional 300 million MAD for its budget in order to improve Morocco’s image around the world and increase the number of tourists that choose to visit Morocco, according to the Huffington Post.
This increase, if approved, would put their total budget this year at 800 million MAD. The money would be put toward advertising campaigns, press releases, and incentives for TV shows.
During a meeting held last January, Abderrafie Zouiten, head of ONMT said that the office primarily uses digital media to provide information regarding Morocco’s geographical distribution of tourism, enhance Morocco’s reputation for tourism, and announce the administrative procedures needed for foreign tourists to come to Morocco.
“These steps which will be available next month, will enable 80 percent of tourists to use the Internet for planning and booking their trips,’’ he said.
According to the Tourism Observatory, 3.48 million tourists have visited Morocco between January and May of this year. The number of tourists from significant European countries has decreased, considering the Brexit and terrorist attacks around the world, which have had a negative effect on tourism.
ONMT hopes to enter other markets to compensate, particularly China, Russia and Brazil.
In recent years, Moroccan authorities have embarked in an ambitious strategy that aims to turn Morocco into of one the most attractive tourist destination in the world.
In 2010, the Ministry of Tourism launched Vision 2020 whose objective is to make Morocco one of the world’s 20 largest tourist destinations.
The main principle of Vision 2020 is enhancing the competitiveness of the Moroccan tourism industry by addressing the remaining structural weaknesses and positioning them into new trends and opportunities.
In addition, in line with its policy and commitment to fighting climate change, Morocco plans to strengthen tourism differentiation by putting sustainable development at the forefront of its strategy.