Rabat - Moroccan Engineer Ihssane Mounir was appointed as the new Sales Chief for Boeing Commercial Airplanes unit.
Rabat – Moroccan Engineer Ihssane Mounir was appointed as the new Sales Chief for Boeing Commercial Airplanes unit.
Boeing Commercial Airplanes nominated Ihssane Mounir, the company’s current Head of Sales for northeast Asia, as the Commercial Airplanes Unit’s new Sales Chief. Mounir takes over from John Wojick, who will retire in 2017.
Ihssane Mounir will be responsible for sales and marketing of all airliners and related services to airlines and leasing companies, in all markets worldwide.
This nomination will come with big challenges for the Moroccan expatriate, as Boeing is striving to keep up with other aviation giants, such as Airbus. According to the American news source Seattle Times, Boeing needs to sell more Boeing 777s to avoid serious production cuts on the jet line.
Mounir has a reputation of being an “unusually able and aggressive executive”, as described by the Seattle Times. Ray Conner, the President and Chief Operating Officer of Boeing Commercial Airplanes, said in a statement that Mounir is “a seasoned sales leader.”
The 45-year-old executive joined Boeing in 1997 as a senior aerodynamics engineer. His talent in sales oriented him toward the company’s business side, where he sold jets in Africa, Latin America, Europe, Russia, and Asia.
At the age of 17, Ihssane Mounir set foot in the United States with no knowledge of the English language. Wichita State University offered him a conditional acceptance to study aerospace engineering. Therefore, he studied English at a language school in Wichita, Kansas. Subsequently, he was admitted into Wichita State University, where he obtained bachelor’s and master’s degrees in aerospace engineering.
Mounir’s nomination comes few days after the signing ceremony, chaired by King Mohamed VI at the Royal Palace of Tangier, of a draft agreement for the establishment of a Boeing industrial ecosystem in Morocco. The structuring project will allow the Moroccan aviation industry to improve its position significantly at the international level.