New logo for Casablanca Region Launched

Casablanca – In an effort to “… enhance the attractiveness of the metropolis,” The Local Development Company, “Casablanca Events & Entertainment,” revealed the new logo assigned to the Casablanca-Settat region” at a press conference on Monday. Dubbed “WeCasablanca the logo launch was attended in the presence of Abdelaziz Elomari, Mayor of Casablanca and Moncef Belkhayat, Vice-President of the region.

The announcement came following the signing of a convention dedicated to territorial promotion of the city of Casablanca in 2014, chaired by King Mohammed VI.  The convention committed to a series of actions designed around a rebranding strategy for the city at a cost of MAD 3.6 million, stretched out over 15 months.  The project was undertaken under the region’s 2015-2020 plan, which was allocated a budget of MAD 300 million (USD $31,235,382).

Mohamed Jouahri, CEO of the SDL pointed out that of aim of the project is to “… enhance the attractiveness of the metropolis, strengthen the pride of belonging to Casablanca, further accelerate the economic growth of the city, and attain the rank of Global City.” according to Medias24.

“A marketing work is needed to approach the economic base,” said Moncef Belkhayat adding that private and public institutions, such as “aircrafts of the national airline, the tram, the Raja and Wydad football clubs…,” should adopt the logo “WeCasablanca”.

The significance of the new logo is explained by Casablanca Events & Entertainment:

The blue represents the color of the sky and the ocean in the city, while the use of black depicts Casablanca’s “… stability and equilibrium.” The arch refers to the intermingling of Arab and Western cultures and the Moroccan value of openness. The box evokes the skyline of the city and the word “We” confirms the unifying character of the city’s visual identity.

Edited by Constance Guindon