Rabat - American Food and beverage company, PepsiCo has reportedly stopped broadcasting one of its advertisement features Moroccan singer Saad Lamjarred.
Rabat – American Food and beverage company, PepsiCo has reportedly stopped broadcasting one of its advertisement features Moroccan singer Saad Lamjarred.
This decision follows the arrest of Lamjarred last week for allegedly “sexually assaulting a 20-year-old French woman.”
“The company fears to tarnish and discredit its brand by showing Lamjarred promoting its products,” according to Moroccan news website Alyaoum24.
The advertisement was released last April and broadcasted throughout the Middle East. It shows Lamjarred accompanied by prominent Arab actors, including Egyptians Sayed Ragab, Ahmed El-Fishawy, Rajae El Jeddoui, and Youssra Louzi.
Ahead of his concert, which was scheduled to take place on Saturday at the Palace of Congress in Paris, Lamjarred was arrested at the Marriot Hotel in Paris. His arrest has caused shock among Moroccans. Multiple artists have expressed their support for him, including Dounia Batma, Ibtissam Tiskat, Othmane Mouline, and Hatim Ammor, among others.
The issue has also captured the attention of the international media. French newspaper “Le Monde” reported last week that Lamjarred was found to be under the influence of cocaine and alcohol.
Lamjarred has been featured in several advertisements in Morocco, including an Addoha Group ad running during the sacred month of Ramadan.