Rabat - Paris Mayor Anne Hidalgo will be in Marrakesh this week attending the Smart Tourism Africa conference, which will occur on the sidelines of the United Nations Convention of the Parties (COP) 22 currently taking place in the tourist city.
Rabat – Paris Mayor Anne Hidalgo will be in Marrakesh this week attending the Smart Tourism Africa conference, which will occur on the sidelines of the United Nations Convention of the Parties (COP) 22 currently taking place in the tourist city.
Huffpost Maroc reported that Hidalgo will attend events on the 10th and 11th of November for the conference organized by the Moroccan Company for Tourism Engineering (SMIT).
The event has been certified by the high committee of COP22 and will address three main issues: investment in tourism, environmental sustainability, and Africa’s digital revolution.
Moroccan Minister of Industry, Trade and New Technologies Moulay Hafid Elalamy will be a keynote speaker at the conference, alongside Hidalgo as well as several other business and tourism leaders from all around the world.
The event has been organized “under the high patronage of His Majesty King Mohammed VI,” according to the event’s official website.
“Every industry faces the challenge of creating sustainable value over the long-run,” according to Imad Barrakad, the Chairman of the Smart Africa conference. “The main challenge of SMART Tourism Africa is to the the best compromise between short and med0tern returns while creating real value over longer horizons with respect to nature and sustainability in tourism.”
The World Bank considers sub-Saharan Africa to be on the “cusp” of an economic revolution as the region’s poverty rate declined from 59 percent to 50 percent from 1995 to 2005. The international organization believes enhanced tourism initiatives could bring new wealth to the countries – spurring growth comparable to India and China’s experience over the past two decades.