Rabat - The Moroccan National Tourism Office (ONMT) has reportedly invited 41 Russian journalists to visit Morocco.
Rabat – The Moroccan National Tourism Office (ONMT) has reportedly invited 41 Russian journalists to visit Morocco.
During their visit, the journalists will tour Marrakech, Ouarzazate and Agadir, exploring Morocco’s renowned landmarks to report on services that could prove attractive to Russian tourists. They will also pay a visit to World’s Largest Solar Power Complex in Noor and the cinematic studios in the city of Ouarzazate.
In keeping with the 2020 Vision initiative, ONMT is attempting to boost Morocco’s tourism industry by becoming the preferred destination for Russian travelers by capitalizing on the journalists’ tour and subsequent coverage of their visit upon their return home.
ONMT has set an ambitious goal to attract 800,000 Russian, Scandinavian, Turkish, German and Chinese tourists by 2020 in order to boost Morocco’s tourism industry.
Last August, Morocco World News reported that 11,541 Russian tourists visited Agadir at the end of June 2016, compared to 3,034 during the same period of 2015.
In 2015, state-owned channel, Russia 24, aired reports on Morocco during a program which invited Russian travelers to visit Morocco, promoting it as “a tolerant Muslim country and the most stable country in North of Africa.” It also highlighted Morocco’s tourism assets and showcased Morocco’s leading tourist cities, such as Marrakech, Agadir and Casablanca.
Morocco’s 2020 Vision is designed to increase the number of tourists coming to Morocco, improving quality services and making tourism a more prosperous industry for the Moroccan economy.