Meetings Morocco: The New Era of Business Tourism

Meetings Morocco: The New Era of Business Tourism

Chaima Lahsini
Moroccan Decour

Marrakech will be hosting the second edition of Meetings Morocco on January 12-13, dedicated to the organization of seminars and professional events related to business tourism.

The event will welcome international buyers from thirty countries with a strong interest in the Moroccan brand.

Organized by “Globe Network,” Meetings Morocco 2017 will focus on the organization of high level conferences, led by national and international experts, including Patrick Baudry, who will lead a conference titled “Reaching Excellence.”

Using key words and techniques outlined in the Baudry Method, the conference will address many topics of discussion, including how to integrate various teams, carry out functions in different fields and how to acquire an acute sense of responsibility and accountability.

Developing a permanent drive for excellence and creating a method to track innovation in high technology will also be covered. Of keen interest to many participants will be a seminar on methods for molding individuals into a team for the purpose of working toward a collective goal.

Teaching attendees how to foster a belief in oneself and others, believing in the power of dreams and seizing opportunities as they arise will also be explored. Tapping into what Baudry calls the “gear of excellence” within oneself, should prove to be an extremely popular seminar on the event’s agenda.

The Palmeraie Complex will be hosting two other conferences on the 13th of January. The first will showcase a “panorama of digital tools to animate your meetings and conventions.”

The second conference is titled “E-Tourism, or How to Boost Your Territorial and Tourist Marketing?” Both presentations will be moderated by Diel Verschaere, Marketing Director of Wavestone and VP of France UNICEO.

The conferences will answer the question, what is the digital role in the animation of councils, incentives and shows? The contribution of new technologies to revolutionize the customer and the tourist experience in general will also be covered.

A third conference is scheduled on the same day, titled “How to Successfully Organize an Event” moderated by Djamila Berrada, Director General of the “Autograph” agency.

Meetings Morocco is a small summit where B2B meetings are held, offering networking opportunities, conferences and exceptional evening events.

Meetings Morocco is organized by “Globe Network,” the agency responsible for organizing two other events in the tourism industry titled, “Pure Meetings & Events” in Paris and “International Meetings Forum” in Southern Europe & the Mediterranean.

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