Rabat - A public-private partnership agreement on the promotion of Moroccan handicrafts products abroad was signed on Saturday in Casablanca by representatives from a number of Moroccan and American organizations.
Rabat – A public-private partnership agreement on the promotion of Moroccan handicrafts products abroad was signed on Saturday in Casablanca by representatives from a number of Moroccan and American organizations.
Initialed by the Minister of Handicrafts, Social and Solidarity Economy, Mrs. Fatema Marouane, the General Manager of the Maison de l’Artisan, Abdellah Adnani, the President of the Holmarcom Group, Mohamed Hassan Bensalah and the Dean of Rhode Island School of Design (RISD), Daniel Cavicchi, the convention aims to improve the attractiveness of craft products, especially in the US market.
This expansion policy, which aims to contribute to the development and improvement of the quality of Moroccan handicrafts, is the primary cause for the 20% growth of crafts sector exports in the US market this month, said Marouane.
According to the minister, the choice of RISD to accompany this project will add additional value to Moroccan craftsmanship by adapting its products to contemporary trends, as the institution enjoys an international reputation as a leading school in design. He added that the first action of this agreement will be the launching of a pilot program for crafts education and training.
Dedicated to the ceramics sector and spanning two academic years, 2017-2018 and 2018-2019, this program aims to create a pedagogical platform for training courses based on Moroccan craft expertise.
The program aims to promote Moroccan artisanal practices in an international community of artists, creators and designers through the RISD campus, and helping master artisans and the Moroccan creators to adapt their products to contemporary trends while preserving their national identity, she explained.