Rabat - Morocco is seeking to attract an average of 425,000 Italian tourists in 2017, marking an increase of 5 percent compared to 2016, Jazia Sentissi, a delegate of the Moroccan National Tourist Office (ONMT) in Italy, said Sunday.
Rabat – Morocco is seeking to attract an average of 425,000 Italian tourists in 2017, marking an increase of 5 percent compared to 2016, Jazia Sentissi, a delegate of the Moroccan National Tourist Office (ONMT) in Italy, said Sunday.
During Morocco’s participation in the opening of the Milan International Tourism Exchange (BIT), Sentissi said, “We hope to follow the love of the Italian visitors to Morocco by improving the cultural and historical knowledge.”
Among the actions planned by the ONMT in 2017, are the online promotion of Morocco as a tourist destination, according to Sentissi, who added that there are plans also include the organization of major public tourist events and workshops in May and November, and focusing on Morocco’s presence in cultural events.
With regard to tourism’s average growth in 2016, Sentissi said that Morocco recorded an increase of four percent.
In 2015, the number of Italian tourists reached 362,116 arrivals and 250,273 overnight stays. “Our communications strategy in 2015 was based on improving the positioning of the destination to the general public and consolidating its image,” she said.
Sentissi had previously said that Italian tourists confuse Morocco with other Arab destinations. “This is why we must redouble our efforts to increase cultural activities in Italian provincial cities in both the North and the South of the country.”
Morocco is also planning to highlight the mutual culture between Morocco and Italy in terms of cuisine and handicrafts.
“Morocco’s participation as guest of honor in Italian cultural festivals is also an excellent way to introduce the Kingdom’s rich culture and history to Italians,” she said.