Rabat - Spanish super market chain Mercadona has begun selling two new brands of Moroccan beer, competing with locally brewed brands.
Rabat – Spanish super market chain Mercadona has begun selling two new brands of Moroccan beer, competing with locally brewed brands.
The Spanish giant’s supermarkets are offering two brands of Moroccan beer, Doble Malta and Reserva, brewed by Société des Brasseries du Maroc (SBM), revealed Spanish press.
The Spanish beer market is known for a limited presence of brands manufactured abroad. In 2016, Spain imported only 4.5 million hectoliters of beer, out of a total 38.6 million hectoliters consumed.
Despite this, the two brands are already in tight competition with the popular Spanish brands Alhambra and Voll-Damm.
Doble Malta is sold at a price of EUR 3.96 while Reserva is sold at EUR 3.72 for a 6-pack of 33 centiliters. The prices are competitive compared to their Spanish counterparts.
SBM also imports Moroccan premium beer is Casablanca and has previously showcased it in the Moroccan pavilion at Epcot in Orlando’s Walt Disney World.