By Sana Elouazi
The brand suggests a new approach to beauty and will release a multitude of products of different kinds, said a press released issued by the group. Make-up, care, beauty, fragrances, hygiene, accessories, and teas will be offered to both women and men, whatever their skin color, shape, and style.
The company said that the project required a “significant investment and allowed to be a real job creator with already 200 young new recruits” who each received a six-month training to “acquire expertise in several areas.”
YAN & ONE said it has ensured that all of its products are predominantly free from Paraben, Phenoxyethanol, and PEG (polyethylene glycols). The products were designed by ranking beauty professionals in France and will be offered to the consumer in an interactive and digital way.
The group added that the perfumes were created by “greatmasters perfumers of Grasse, theworld capital of perfume.”
The brand has also drawn its inspiration from the nature of Morocco, with a new range of “Moroccan Rituals” using natural ingredients such as argan oil and prickly pear oil certified tobe 100 percent natural for both women and men, according to the release.
The beauty store will open its doors on October 28 in Morocco Mall in Casablanca, whose director is YAN & ONE’s creator, Salwa Idrissi Akhannouch, the spouse of Aziz Akkhanouch, the Minister of Agriculture and Maritime Fisheries.