By Sana Elouazi
Rabat – The Moroccan caftan was honored at the fashion show held in the Four Seasons hotel in Casablanca on December 8, where the Moroccan designer Samira Haddouchi and her SH fashion house revealed its new winter and pre-summer collection of caftans.
For the SH fashion house, this new collection combines “tradition, refinement, elegance, modernity, and originality.”
Striving to be a real ambassador of the traditional dress, the SH fashion house, through its winter 2017 collection and pre-collection summer 2018, claims to be “committed to give a new breath to the Moroccan caftan.”
In this collection, Haddouchi’s creations “feature silhouettes wrapped in powdered velvets, prestigious brocades, and shimmering silks.”
Haddouchi drew inspiration from the “feminine strength, softness, and brilliance of women.”
A passionate fashion designer, Haddouchi has modernized the caftan while maintaining its Moroccan identity. Throughout her career, she has dared all cuts, colors and all styles. She has regularly been selected to participate in major national and international parades.
Haddouchi’s creations have caught the attention of some of the biggest names in fashion and have been worn by some of the biggest stars, including the late American singer Whitney Houston, the Lebanese singer Haifa Wehbe, and the Arab-Andalusian music icon Abderrahim Souiri.
In this collection, the designer presents “warrior princesses where fragility is mixed with strength to express sweetness. Fluid foam, lace and power are displayed through velvet. The cups show a fall that leaves nothing to chance, to give more nobility. The sizes are belted. A femininity that assumes the necklines.”
“The palette of color confirms this contrast between light and depth, to finish with infinitely short and long caps, worked with refined embroidery and crystals and pearls that make the signature Samira Haddouchi,” said SH fashion house.