By Mohamed Amine Rhaz
Rabat – Noureddine Amir will hold an exhibition in the temporary exhibition room of the Yves Saint Laurent Museum in Marrakech on February 23-April 22, 2018.
“Noureddine Amir is an artist who uses garment to create his work,” said Pierre Bergé, co-founder of the fashion label Yves Saint Laurent, in describing Amir’s work. Bergé first took note of Amir’s talent in Paris in 2014 at the Institut du Monde Arabe. Pierre Bergé immediately decided to dedicate for him an exhibition to the Pierre Bergé-Yves Saint Laurent Foundation in Paris in 2016.
Amir’s use of textures, colors and shapes are reminiscent of Amazigh constructions that are seen in the cities of southern North Africa, from Morocco to Egypt.
Moulim el Aroussi, philosopher and art critic, describes Amir’s creative process this way: “Wool, raffia, burlap and silk are carefully chosen, then tamed yarn by rope before undergoing a metamorphosis. The materials and fabrics are dyed with henna, dry pomegranate skin or indigo. Noureddine Amir gives life to these materials, pushing codes. The designer, internationally renowned, sublimates the Moroccan craftmanship creation by bringing a real reflection”.
In 2018, Noureddine Amir is invited by the Chambre Syndicale de la Haute Couture in France to participate in the Haute Couture Fashion Week show in Paris, which will be held from 01 to 05 July. This international event is the highest distinction for a fashion designer.
Noureddine Amir is the first Moroccan designer to take part in this international fashion event considered to be one of the most important and highest levels for designers of fashion in the world.
The Majorelle Garden Foundation, faithful to its mission of promoting the Moroccan heritage and eager to endorse the work of Noureddine Amir, is pleased to host the creations of the artist in the temporary exhibition room of the museum YVES SAINT LAURENT Marrakech. The room designed according to international museological standards able to host all kinds of exhibitions on fashion, art, contemporary creation, anthropology and botany.
Amir was born in 1967 in Rabat. He is a graduate of the School of Fashion Arts and Techniques in Paris in 1996. He currently lives and works in Marrakech.