Rabat – Mouhcine Jazouli, who was appointed by King Mohammed VI as the first Deputy Minister of African Affairs, is the founding president of Valyans Consulting, a 12-year old Casablanca-based firm specializing in strategic branding and business consultation with clients in Morocco and several African nations.
During his 25 years of experience in the field of consulting, Jazouli led several strategy and organization missions across various areas such as finance, industry, transport, real estate, tourism, and public sector reorganization.
Within Africa, his firm collaborates with public institutions and private industry to aid the deployment of their Africa business strategy. A graduate of Paris IX-Dauphine University, Jazouli was a senior leader in the international consulting business Ernst & Young in Paris before moving to Morocco in 1995 to take over the business’s activities in the country.
Ten years later, he established Valyans Consulting. During his speech to the Moroccan parliament on October 13 last year, King Mohammed VI announced that a new ministerial department in charge of African affairs would be created, reflecting the growing importance Morocco and King Mohammad VI give to Africa.
The King said that “Morocco’s commitment to – and interest in – Africa are by no means a coincidence; nor are they the result of transient considerations. They reflect a sense of loyalty to a shared history and illustrate our firm belief that ours is a common destiny”.