Fourth African Digital Summit An Unprecedented Success, Say Organizers

Rabat – The fourth edition of African Digital Summit, a Casablanca-based two-day forum (22-23 February), was a total and record-breaking success, according to organizers, especially as this year’s edition gathered an “explosive number” of over 1650 participants, down 500 for last year’s edition.

Speaking to the press about the success of this year’s edition, Mounir Jazouli, president of Moroccan Association of Advertisers, expressed his delight at the number of participants, especially stressing that 18 African countries participated in the event this year, out of a total number of 30 countries present. This, Mr. Jazouli said, is a source of pride and fulfillment, as African Digital Summit’s ultimate goal is to be Africa’s reference in the industry.

“It is important to note that 18 out the 30 countries that participated are African. This for us is a good evolution, and we’re proud, even if our goal is to very soon cover all the African countries, as we ambition to be the number one annual meeting for digital actors in Africa,” he said.

“This was an edition of consolidation,” Jazouli further told the press, also specifying that this fourth edition set the ground for “boosting recognition.”

“But boosting recognition requires novelty and innovation,” Jazouli said, explaining that  with new activities such as ‘Open Innovation Program,’ this fourth edition allowed organizers and participants to focus on the forum’s driving philosophy of participative initiatives, with the goal of ensuring a smooth connection between giant groups and star-ups in the digital market.

Jazouli concluded that the summit’s objective is “to allow a structured and sustainable cooperation and partnership between the continental or local ecosystem and the established ones… with a particular focus on co-creation, co-innovation, and co-development.”