Rabat - Morocco’s social media impact has been tested for the past two weeks in an unprecedented economic boycott of some of Morocco’s most popular consumer product brands. #Boycotters is a trending hashtag that represents the widely spread boycott of the brands of three major popular Moroccan companies.

Morocco’s Corporate Social Media Crisis: “ #Boycotters ” Successfully Won Digital Battle
Hicham Zerhouni is a 2015 New Leaders Council Fellow.