The event is expected to gather thousands of fashion professionals, artists, journalists, and other participants to celebrate the creativity and diversity of the African continent, said the organizers.
As it coincides with FIMA’s 20th anniversary, the event will focus on pan-Africanism and shared African cultural references. This year’s FIMA will also be the first to be celebrated outside of Niger, which has hosted the event since its inception in 1998.
According to the organizers, the change of setting pays tribute to the continued financial and moral support the Moroccan government has lent to the development of Pan-African culture and art, as well as intra-African political and economic integration.
In addition to celebrating the continent’s creativity, FIMA also aims to push towards the “consolidation of African integration and South-South cooperation, in line with the event’s slogan: Peace, Culture, and Development,” according to a press release.
While FIMA has always promoted African fashion and “modes of being,” this year’s festival will put a particular emphasis on “culture and art as important ingredients of African integration.”