The online game starts when unidentified numbers send an invitation via WhatsApp or other messaging services. The invitation features a creepy image of a girl with a weird face and bulging eyes called the “Mother Bird by Link Factory.”
The challenge attempts to convince users to complete a series of hazardous tasks to meet “Momo.”
If the users refuse the orders of the game, Momo threatens them with violent photos.
The game has allegedly resulted in the death of several teenagers in countries such as India and Argentina.
Many news outlets and blogs wrote about the challenge to raise awareness and warn parents of the risk of the suicide game for children.
No details have been found on who is behind the suicide game yet.
In 2017, a similar deadly game called the “Blue Whale Challenge” worried social media users as it allegedly caused the death of many young people.
The suicide game had allegedly broadened its influence to Morocco as Moroccan newspapers reported the death of two Moroccan children in December 2017.
The game was reportedly created in 2013 by its alleged mastermind Ilya Sidorov, a 26-year old Russian postman. Like the Momo Challenge, the Blue Whale Challenge assigned users daily tasks which they had to do over 50 days.
The challenges given to the players include many self-harming tasks. The game started by telling its users to wake up at unusual hours to watch horror movies, to listen to sad songs and to insult their parents. The tasks became increasingly more extreme throughout the 50 days.
A study conducted by the opinion research firm “Averty” in partnership with “Kaspersky Lab” in 2016 showed that 88 percent of Moroccan children use internet on a regular basis.
Despite the benefits of internet, unsupervised access to social media and internet can be dangerous.
“Internet is not always fruitful,” said Abdelali Erramy, a social activist and president of the Childhood Forum and the National Association for Social, Economic, and Cultural Development in a previous interview with Morocco World News. “Many children use internet nowadays without being supervised by their parents, which is a very serious issue that parents need to be aware of.”