Rabat - German international publisher Bertelsmann and Morocco’s Saham have planned to merge their Customer Relationship Management (CRM) businesses in a new company.

Morocco’s Saham and German Bertelsmann to Create Arvato CRM Company
Thomas Mackenbrock Arvato's CEO, Moulay Mhamed Elalamy, Saham's spokesperson and Thomas Rabe Bertelsmann's chairman and CEO - Source: Bertelsmann
Tarek Bazza is a journalist at Morocco World News with Master’s degree in Translation from King Fahd School of Translation in Tangier.