The Iberian Association for Business Trips (IBTA) has named Marrakech the world’s top Meetings, Incentives, Conference, and Exhibition (MICE) destination.
Rabat – The prize was awarded to Marrakech during IBTA’s 3rd annual awards ceremony recently in Barcelona, according to Maghreb Arab Press (MAP).
The award acknowledges Marrakech’s great potential as one of the leading tourism markets in the world.
The Moroccan delegate in Spain for the Marrakech Regional Council for Tourism (CRT), Mohammad Sofi, and the vice-president of CRT, Taoufik Madih, received the award during the ceremony.
The award is a new international recognition of Marrakech as one of several top destinations that host business conferences and forums along with Valencia.
Last week, the World Travel and Tourism Council (WTTC) released its 2018 report ranking Marrakech the second most tourism-dependent city in the world.
Marrakech depends mainly on tourism, business and crafts. The city, according to the report, makes nearly 30.2 percent of its GDP from tourism.
According to recent statistics from the Ministry of Tourism, 1.2 million tourists arrived in Morocco through Marrakech Menara Airport between January and July.
Marrakech will also host two important events in December, including the Intergovernmental Conference to Adopt the Global Compact for Safe, Orderly, and Regular Migration on December 10 and 11.
Like every year for the past five years, Marrakech also hosted its Annual Air Show, convening more than 200 exhibitors and 100 foreign delegations in October.