Givaudan opened a new flavor center in Casablanca to serve customers in the Maghreb and West Africa regions.
Rabat – Swiss flavor and fragrance company Givaudan announced it inaugurated Thursday a new $1.22 million “flavours technical and commercial centre” in Casablanca.
The center “is part of the Company’s 2020 high growth markets strategy and demonstrates its ongoing commitment to the Maghreb and West Africa regions,” Givaudan said in a statement.
The president of Givaudan’s Flavour Division, Louie D’Amico, said: “Our new centre in Casablanca will enable Givaudan to meet the evolving needs of our food and beverage customers for innovative taste and flavour solutions.”
With the new center’s strategic location, the Swiss flavor manufacturer will increase its presence in Africa and the Middle East.
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For the first time in Morocco, Givaudan said it “will offer in one location a full range of flavour application capabilities.”
The 600-square-meter facility will serve customers in Morocco, Algeria, Tunisia, Senegal, Malta, Cote d’Ivoire, and Guinea, “in the savoury, beverages, sweet goods, dairy and snacks segments.”
The center includes “application labs with specialised technologies, along with commercial spaces for customer taste and smell experiences,” according to the company’s statement.
“Through our local presence, customers will benefit from a faster response as well as access to a wider range of Givaudan’s global capabilities in flavours and extracts,” D’Amico stated.
Givaudan is a manufacturer of flavors, fragrances, and active cosmetic ingredients. The company was first established in 1895 in Lyon, France, and moved to Geneva in 1898. In 2008, Givaudan became one of the world’s largest companies in the flavor and fragrance industries.
Headquartered in Switzerland with over 100 local locations, Givaudan employs 11,700 people and had a revenue of $5.19 billion in 2018.